Strategy, formerly known as MicroStrategy, has acquired 7,633 bitcoin (BTC) for approximately $742.4 million at an average price of $97,255 per BTC, according to a filing released on February 10.
The purchase took place between February 3 and February 9, marking the company’s first BTC acquisition under its new name.
“As of February 9, 2025, Strategy holds 478,740 BTC acquired for approximately $31.1 billion at an average price of $65,033 per bitcoin,” the company stated in the filing.
Strategy’s First Bitcoin Purchase After Rebrand
The latest acquisition follows Strategy’s official rebranding from MicroStrategy on February 5. The move underscores the firm’s commitment to its Bitcoin corporate treasury strategy, which has been a cornerstone of its financial approach since its initial BTC purchase in August 2020.
This new purchase adds to the company’s aggressive Bitcoin accumulation. So far in 2025, Strategy has acquired 32,340 BTC, representing about 7% of its total holdings.
Bitcoin Yield and Financial Performance
Strategy reported a Bitcoin yield of 4.1% year-to-date (YTD) as of February 9. This metric, which measures the percentage change in the ratio between BTC holdings and assumed diluted shares, was significantly lower than the company’s 74.3% BTC yield for 2024.
Despite a $670 million net loss in Q4 2024, Strategy remains focused on BTC accumulation. The company lowered its BTC yield target to 15% for 2025, citing market conditions and financial adjustments.
In the first weeks of 2025, Strategy recorded BTC gains of approximately $1.8 billion, marking an 18% increase from its $10 billion target for newly realized gains this year.
Funding and Future Plans
Strategy’s latest Bitcoin purchase was financed through the issuance and sale of shares under a convertible notes sales agreement. This is consistent with the company’s past approach of leveraging equity and debt financing to fund its BTC acquisitions.
Looking ahead, Strategy plans to continue raising capital through its “21/21 plan,” a three-year initiative to issue and sell shares of its class A common stock to generate up to $21 billion in equity and $21 billion in fixed-income securities. The proceeds will be used to further expand its Bitcoin holdings.
With Bitcoin’s price remaining volatile, Strategy’s continued investment reinforces its belief in BTC as a long-term store of value. Investors and industry observers will be watching closely to see how the company’s strategy unfolds throughout 2025.
